AFEW recognises mass media campaigns as an important force for social change, particularly on issues related to HIV.
Campaigns raise awareness and provide the public with information to help dissuade common myths and misconceptions about HIV and to reduce HIV-related stigma and discrimination. Similarly, media campaigns play a fundamental role in motivating people to reflect upon their personal habits and encourage steps towards safer and healthier lifestyles.
AFEW launched its first mass media campaign in 1997 in Russia on ‘Safer Sex’. Since then, AFEW and its local partners have continued to lead the way with campaigns in Kazakhstan, Moldova, Mongolia, Russia, Tajikistan and Ukraine with messages on ‘Safer Sex’, ‘Solidarity with People Living with HIV (PLHIV)’, and ‘Access to Antiretroviral Therapy’.
Rooted in international experience and best practices, AFEW’s mass media campaign messages address issues such as safer sex, solidarity with PLHIV and access to antiretroviral treatment. Nationwide television and radio public service advertisements are combined with the large-scale distribution of information materials, outdoor advertisements and public events. AFEW works closely with local partners and authorities when developing and communicating specific messages.
Check out our campaign videos below and share them with your friends! By clicking on the title of the campaign, you could read more about the project related to that campaign. If you want to learn more about these campaigns or discuss opportunities for new awareness initiatives, please contact us by using the contact section below.
‘UNDERSTANDING GIVES HOPE’, TAJIKISTAN 2009, FUNDED BY THE EUROPEAN COMMISSION
‘ONLY TOGETHER WE CAN STOP AIDS’, TAJIKISTAN 2011, FUNDED BY OXFAM NOVIB THROUGH ‘PAMIR AGAINST AIDS’ PROJECT
‘STAY HUMAN!’, SOLIDARITY WITH PEOPLE LIVING WITH HIV, RUSSIA 2006, FUNDED BY THE GLOBAL FUND THROUGH ‘GLOBUS’ PROJECT
SOLIDARITY WITH PEOPLE LIVING WITH HIV, MOLDOVA 2007
‘OUR HEALTH IS IN YOUR HANDS’, PERSONAL HYGIENE AND WATER SANITATION CAMPAIGN, TAJIKISTAN 2010, FUNDED BY THE EUROPEAN COMMISSION